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Comp Drives Behavior: Common sales strategy pitfalls that lead to missed revenue targets - Part 2 in a series
Comp Drives Behavior: These common sales strategy pitfalls can sour motivation—with or without the right comp plan.
Robin Seidner
Apr 2

Comp Drives Behavior: Motivating teams to sell, no matter what their role - Part 1 in a series
For as long as I can remember, I’ve felt like I need a t-shirt, or a coffee mug, or just a sign I can reference, which simply states:...
Robin Seidner
Mar 26


How to keep the attention of sellers at your technology services partner
With recent layoffs in the tech sector, here are 5 ways to stay in front of your tech partner's sellers, while differentiating your business
Robin Seidner
Mar 12


What happens to Salesforce Partner Connect now?
In the wake of the recent Salesforce layoffs, we wanted to understand the stats behind this new Slack-first search tool for Salesforce AEs.
Robin Seidner
Mar 5


Growth Strategy: Part 2 - Ways to expand your offerings
Deciding on the right type of expansion is an important first-step. Here are three paths to consider for business growth strategy.
Robin Seidner
Feb 19


4 considerations for becoming a Salesforce OSP partner
Read and comment on this post on LinkedIn Recently I wrote a longer introduction to What is Salesforce’s Outsourced Service Provider...
Robin Seidner
Feb 12


Show some emotion to differentiate your business from other partners
Purchasing decisions are based on emotion, not logic. Use these strategies to redefine your messaging to better appeal to emotions.
Robin Seidner
Feb 5


Stop chasing partner program tiers! Three ways to build market share - the right way.
You don’t have to be a big firm to grow your business and be successful. You just need the right strategy to build market share.
Robin Seidner
Jan 27


How to identify the next growth driver for your business
Learn how building adjacency can enhance your value proposition and help you differentiate in a competitive landscape.
Robin Seidner
Jan 15


5 more ways to squander your merger or acquisition of a Technology Services Practice
Here are the top integration mistakes I see that can starve, kill off, or generally screw up a services merger or acquisition.
Robin Seidner
Dec 11, 2024

5 ways to squander your merger or acquisition of a Technology Services Practice
Here are the top ways I have seen companies starve, kill off, or generally screw up a services merger or acquisition due to sales mistakes.
Robin Seidner
Dec 3, 2024

You’ve grown revenue to $3M. Will that same strategy work to get you to $10M?
Read and comment on this post on LinkedIn Recently, I chatted with a Consulting Partner CRO who has seen success building revenue—let’s...
Robin Seidner
Oct 17, 2024


Understanding the Partner Strategy Gap
The tools offered by technology vendors don't help partners with business and growth strategy. This is the Partner Gap.
Robin Seidner
Oct 9, 2024


How to differentiate yourself from other Salesforce Consulting Partners
Read and comment on this post on LinkedIn Previously, I posted on Linkedin about the changing nature of Salesforce’s relationship with...
Robin Seidner
Oct 8, 2024


How to find new clients when you’re used to getting most of your deals from Salesforce...
...or ServiceNow, or AWS or whatever tech firms you specialize in Salesforce has sold a lot of licenses, to a lot of companies, over the...
Robin Seidner
Oct 7, 2024

Salesforce's OSP Partner Program: What is it?
A new revenue stream for certain partners Even if you’ve been paying attention, you may have missed the news on Salesforce’s Outsourced...
Robin Seidner
May 7, 2024
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