How we fill the “Gap” by helping your business with growth strategy, and managing your relationship with the rest of the technology services organization.
Change is constant with Technology Service Providers. From annual field organization reorgs, to new strategies and product name changes, it’s hard to keep up. Since January 2023, those changes have accelerated — especially at Salesforce — where we've seen major layoffs in the sales organization, new Alliances and Channels leadership, a march towards improving margins, the overall tech economy—these all have ripple effects on the partner ecosystem.
Alliances staff either manage too many partners, or are focused on global strategies. Enablement teams are increasingly asked to deliver scalable delivery models. This emphasis on delivering solutions at scale often means that partners are left figuring out their own path in an ever-changing world.
So, what roadmap should you use to find or extend success?
Technology vendors really want you to grow, expand your business, be successful. To help make this happen, they provide outstanding practical resources to help with some aspects of your business. Salesforce offers their Partner Learning Camp, Trailhead, Partner Community, and other certification training paths. Other providers have their own tools and resources for partners. But none of these tools really help most partners with their business and growth strategy or managing your relationship with the rest of the organization. They don’t have the headcount or resources, except for the largest, most strategic partners.
This lack of strategic services is the Partner Strategy Gap.
This strategy gap is what inspired me to launch Partner Diva. I have a passion for helping partners be distinctive in a noisy ecosystem and focus on the right initiatives for growth.
Partner Diva can help, whether you’re:
New to or considering the Salesforce ecosystem, or you’re ready to grow to the next level
Looking to bring on your first alliance manager, or you need a strategy and someone to execute on it
Needing a partnership leader or manager, but not ready to pull the trigger on a full-time head count