Why Partner Diva
"I founded Partner Diva to help executives find the clarity they need to make smart decisions for their professional services practices."
-- Robin Seidner, Partner Diva
The 'why' is simple
I'll help you filter through the clutter to identify the right strategy for growing your professional services or technology solutions business.
Technology Services Providers ask a lot of partners. In the last 12 months alone, we’ve seen Salesforce pivot in order to address market pressures and also take advantage of growth market opportunities. Other technology vendors are making the same rapid shifts.
While it’s exciting to be a part of a dynamic industry, it can be tough to determine the best business strategy to align with all of the changes.
Which of the important vendor initiatives for this year will drive the best results for your business? Where should you invest? How does AI fit into your growth plan? How can you drive new business with your technology vendors in this constantly changing landscape? The decisions are dizzying. I can help.
Who is Partner Diva?
I am Robin Seidner. I founded Partner Diva to help businesses find the clarity they need to make smart decisions for their professional services and technology solutions practices. As an outside consultant with a deep understanding of how technology service providers work, I deliver senior-level expertise to help you drive your organization to the next level of success.
Meet Robin, the Partner Diva
I help clients like you understand what’s keeping you from accomplishing your business goals. With this insight in hand, I help to both develop and execute winning strategies. Together, we’ll focus those strategies on the essentials that are key to your growth.
Whether you’re new to a technology ecosystem, or looking to expand your offerings, you need me on your team. I thrive in fractional engagements where my 10+ years working at Salesforce — all of them spent developing partner business — matter . Since leaving Salesforce in 2020, I’ve collaborated with MSPs, SIs, ISVs, and OSP partners, working with executives on:
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GTM definition, strategy and execution
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Business strategy
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Partner relationship management
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Executive advisory
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Sales management and coaching
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Operational improvements
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Fractional alliances management
For those in consulting or IT services looking to expand into a technology services practice, I offer guidance across many different stages. From defining where you can differentiate, to finding and assessing acquisition targets, to effective practice and sales integration into an overall go-to-market strategy, we’ll work together to find the best path to success.
I’m passionate about helping partners drive success with Salesforce and other complementary technology services partners. Contact me to see how we can work together or follow me on LinkedIn for deeper insights, including those shared on the blog.