Services: How do partners work with Partner Diva?
"With so many “important” initiatives and new directions proposed by technology vendors, it’s challenging to figure out the path to your success. I can help.
-- Robin Seidner, Partner Diva
Go-to-market strategy
When you’re planning for growth (whether quarterly or annual), I’ll help you figure out where your focus can be and the execution you’ll need to deliver on it. I’ll facilitate a process (in-person meetings, virtual, hybrid) to help you get to agreed-upon strategy, then will help you build out the plans and tasks you’ll focus on for executing the strategy.
ENGAGEMENT: GTM planning is a short-term project that may be up to 8 weeks in length. This can roll into a Fractional or Advisory engagement afterwards, but doesn’t need to. View Engagement Packages →
Fractional alliances & partnerships
Many technology vendors regularly launch “important” initiatives and go in new directions. Determining your focus and the right path to your success can be daunting. How will you get from $2M to $5M in revenue? From $5M to $20M? At this stage of your growth, you may need to refine your strategy and bring on a trusted resource to execute on your go-to-market and to act as part of the team. The fractional model provides not only senior-level strategy, but also strategy execution — all without the overhead of an expensive, full-time hire that you may not need or cannot afford.
ENGAGEMENT: Fractional engagements run in renewable 6-month to 18-month contracts. There are options for a percentage of my time in 20%, 40% or 60% increments. View Engagement Packages →
Executive mentorship
Nearly every executive craves leadership counsel — but it’s not always easy to come by. Where do you turn for advice? Do you have a sounding board for your ideas, problems, or the day-to-day aspects of running the business? If you need someone in your corner, it’s time we talk. Tap into my knowledge of consultant organizations, start-ups, and partner organizations.
ENGAGEMENT: I work with executives during weekly or biweekly, one-hour calls to provide an outside perspective for your business, and help you make impactful decisions. Mentorship programs run in renewable 6-month contracts. View Engagement Packages →
Looking for additional help on a special project? I provide advisory services to partner executive teams who need support with a key initiative, including investment, merger or acquisition, geographic- and industry-specific growth, and larger growth strategies.
If you are considering an investment, I can help you make it stronger by adding a partnership lens to your due diligence based on years of experience with partners pre- and post- M&A. Pre-investment or acquisition, I’ll help you put together go-to-market integration plans that avoid the common mistakes of failed acquisitions. Post-investment, I help align go-to-market and business strategies for merged partners, or the new partners in your portfolio, plus help both teams avoid the pitfalls that can hinder their success.
ENGAGEMENT: Advisory service engagements run 3 to 6 months, are renewable, and are based on a percentage of my time monthly, in 20%, 40% or 60% increments. View Engagement Packages →